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10 Meaningless Skin Care Claims
It may surprise the average consumer that skin care claims and products with perfect package designs, marketing campaigns, and glossy magazine ads are mainly unregulated.
A product cannot truly transform the skin; it can only alter its “look” or enhance it. However, the claims have the right emotional impact on consumers, as with most marketing. Sales will rise if a customer can relate to a problem and the product makes an improvement claim.
The claims aren’t false, but they also aren’t entirely true. Here, we’ll clarify the most typical skin care claims and what they imply.
10 Meaningless Skin Care Claims
Botanical
This claim could imply that one or more of the ingredients are plant-based.
It might also imply that a synthetic ingredient in the product mimics the effects of a natural ingredient.
It makes people feel good, especially since they prefer “natural” things over synthetic ones.
While most customers can use all-natural personal care products without experiencing adverse side effects, people with allergies may experience severe responses to some plant-derived substances.
Patented technology
The term “patented technology” illustrates how potentially their product is different from that of their opponents.
But being different doesn’t always imply being better or even beneficial.
Instant results
Any product can temporarily increase moisture levels or have a brief “firming” effect, but those effects may quickly wear off.
You want products with lasting effects, which are less alluring than the catchphrase “instant.”
Firming
When you want your skin to look tauter, you pick up a bottle of firming night cream, but that claim is essentially meaningless.
To measure firming in an objective manner is impossible.
When a company claims that a product has been proven to tighten skin, this claim can only be supported by individualized user perception.
Maximum Impact
Maximum impact describes products with more active ingredients than typical products.
This does not necessarily mean that you should choose the strongest product offered.
This promise may be deceptive for those attempting to increase their effectiveness with high strengths.
One might assume that even a “maximum impact” didn’t work if they tried it and got no reaction.
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Clinical Strength
The “maximum impact” might be followed by “clinical strength.”
But it’s still likely that this won’t be as strong as a “prescription strength.”
Medical Packaging
By employing design components like test bottles or a first-aid cross, package designers may try to deceive you into believing their product is more authentic.
This may lead you to believe that this product contains a prescription-strength formulation despite being marketed over the counter.
Anti-Aging
The most clever marketing phrase I’ve ever seen on a label for a skin care product is “anti-aging.”
Increased hydration and a temporary reduction in the appearance of extremely fine wrinkles can be achieved using over-the-counter anti-aging or rejuvenating products.
But noticeable wrinkles and skin folds cannot be reduced by using moisturizer.
They would be considered medications and require approval if they could alter the skin’s structure.
Medically Approved
Only medications and items claiming to alter skin function are medically approved.
They do not further approve any ingredient or claim of skin care products before they are placed on the market.
Such claims only want to state that the product sold is secure when used as the manufacturer directs.
Therefore, just because something is disapproved of doesn’t necessarily indicate it is bad, and vice versa.
For All Skin Types
You might want to avoid such claims.
Almost nothing is actually suitable for all skin types.
However, trial and error are crucial with any product.
We hope you found this article on “10 Meaningless Skin Care Claims” helpful!
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